It doesn’t matter if the event is the best event in the world, without a well delivered marketing and communications (marcoms) plan, the event will fail to meet its goals.
This document helps you create an event marketing and communications plan. It guides you through each area of the plan, provides examples, and highlights an example of a tactical plan to follow, which could be used for your own event. This plan is also available to download on the organiser.
Using well defined questions, the plan aims to keep you focused on achieving your objectives, optimising your valuable time and resource.